marketing automation

Your marketing automation strategy is not complete without social media

According to research from VB Insight, 80 percent of companies using marketing automation experience an increase in leads, while 77 percent experience an increase in sales conversion. PR20/20’s Marketing Score report also reveals that high performers at marketing automation have at least a 60 percent higher lead-to-sale conversion rate compared with others. The importance of marketing automation is indisputable. We…

Using the latest trends to launch a business

Using the latest trends to launch a business

Social media has created a society largely driven by “meme culture” and trends. The Snapchat hotdog, for instance, has recently been seen all over most social media platforms and has in turn led to large usage statistics for the video overlay. Viral trends make consumers want to pay and engage with the content. This interest is any entrepreneur’s dream, as…

Why is marketing so important for business?

The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your…

Digital Marketing v. Traditional Marketing

Why should a small business either develop or strengthen its presence online? Clearly the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new era of marketing…

The Top 10 Benefits Of Social Media Marketing

To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve. Because it appeared quickly, social media has developed a reputation by some for being a passing marketing…