Marketing during a pandemic

We have all been affected by the Covid-19 pandemic and like it or not, we all have had to make some serious changes to our daily routines.

As the social distancing continues and we are urged to work remotely and manage our day to day activities via Zoom calls and Slack channels, it is important to remember that you now have time to work on your best marketing asset: your website.

Social media platforms, online magazines, video call software companies – have all announced massive spikes in the time people are spending online or the amount of people downloading their apps. Therefore, now more than ever it is important to take the time to clean up your online presence and stay visible.

But where should you start? What are the most important aspects to focus on if you want to improve your visibility online?

Be Strategic

The majority of online journeys start with a search query, you must have a keyword strategy. What do you want to be found for and what do you ultimately want those users to do when they arrive on your site?

There are plenty of tools that allow you to investigate search volumes for specific interests, but Google’s keyword planner is arguably the most popular.

Focus on the most relevant keywords. Why? Because by focusing on relevancy, you should enjoy much higher conversion rates on your website as users will be highly targeted.

On-page optimisation

There are 3 things to remember here:

  1. Headings
  2. Page Titles
  3. Page Descriptions

You need to use the keywords that you have identified as key targets for each page in these elements. Extra weighting is given to keywords used in page titles and headings, so it can directly help improve rankings for the keywords that you use.

Measurement

Although longer term SEO success will also require building high quality links to your website (a different post in itself), you will naturally want to measure the impact of your digital spring cleaning work.

Make sure you enable Google Analytic on your website, that way you will be able to track your users behavioural patterns on your site. You will also be able to take a look at what content is seen as helpful or which pages don’t get any traffic.

Keeping on top of your websites functionality right now, will only benefit you in the long run. Don’t see this time as ‘downtime’, use it wisely.

Think you need a hand?

If you need a hand with your SEO and marketing, speak to donna@privilegedpr.co.uk.

#StaySafe #StayHomeSaveLives

Reference: FR

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