Up your content marketing game in 2018

If you are looking for ways to up your marketing in 2018, content marketing is a great place to start. There are many companies out there embracing the content marketing option however, they are still struggling to create a well delivered marketing program.

As you consider your marketing priorities for 2018, it’s important to take a close look at what you have done which has worked, what’s happening in your industry and what you can do to up your game.

Privileged PR like to start with looking at what you are doing and how it has affected you. Did it work? Is it still working? The future of marketing is all about getting more from your data. There is a plethora of marketing analytics tools out there that you can use to understand how various aspects of your marketing are performing.

We also take marketing metrics and analysis seriously, and it’s giving us brilliant insight into the marketplace and which tools and techniques move our clients audiences to action. It also gives us levers we can pull to change course or test new approaches — to improve our marketing effectiveness over time.

Then we look at whether you are highlighting your strengths, because expertise wins new business.

However, if nobody knows you have it, they won’t be beating down your door. The trick is to make your expertise broadly visible to your target market. And the way to accomplish that is to share your knowledge freely.

Content marketing is a process that exposes your company’s expertise to a wide audience — by blogging (on your own site and on others’ sites), writing articles and books, conducting webinars, speaking at events, investing in search engine optimization and more.

It’s the best way to spread your reputation, online and offline.

And if you aren’t doing it in a consistent, systematic way, you aren’t competing in the modern marketplace.

If you are already doing some content marketing, ask yourself if it’s creating the exposure and opportunities that you are looking for. What do you need to do to raise the level of your content development and promotion? You also need to decide if outside assistance can help you achieve your goals. It’s okay if you don’t do all of it yourself — many firms get help writing and promoting their content. And if you aren’t doing any content marketing yet, it’s time to start developing a plan to get into the game.

We hope that we have given you a bit of information on where to start your planning process. If you require further assistance, don’t hesitate to contact us on 02477 677 545 or get in touch via hello@privilegedpr.co.uk.

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